Define Web Content Standards
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| Phase: | Phase 3 |
| Activity: | Data Standards |
| Sort Order: | 8 |
| Page Status: | Unchecked |
| Include Task?: | Used |
| Task Status: | Active |
| Short Name: | Web Content Standards |
| URL: | |
| Description: | As stated. |
| Objective: | Web Content Standards are put in place to insure accurate and appropriate information is contained in all corporate websites and web pages. Standards should apply to both intranet and internet web sites and portals. The web is an important tool for global communication, but without clear standards information can be presented incorrectly.
In today’s business environment, the internet is one of the main sources of interaction between companies and their customers or their suppliers. With this in mind, web content should enhance and support corporate branding. The look and feel of web pages reflects on the organization and a pleasant user experience will result in customer good will. Consistently accurate information along with easy navigation and perhaps the ability to personalize the experience will enhance the organization’s image. Behind the scenes, version control should be a part of web content standardization. Organizations need to determine policies for web page approval, archiving, retention and purging. These policies are similar to the email, data and document retention policies of most organizations. Another important component of web content standards is content tagging and taxonomy. These features allow users to search your website as well as allow external search engines such as Google or Yahoo to find your sites. |
| Inputs: | [[HasInputs::Include: |
| Outputs: | [[HasOutputs::Include:
Web Content Standards include:
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